Helpful Holidays 2016 brochure

by David Turnbull > Print

Helpful Holidays are a specialist holiday cottage agency based in the South West of England.

Design Centric have produced the Helpful Holidays 220 page, full colour brochure for the past five years, as well as many other marketing pieces. Whilst HH have an excellent online presence, the brochure is still a key piece of marketing collateral for the company – both for those looking for holiday accommodation, and as a tool to show holiday home owners the calibre and commitment HH have to marketing.

The project runs for almost three months and has an absolute deadline for print delivery in early September – HH being one of the first companies to have their brochure out well before the following year. As far as brochures go, the HH project is fairly involved. With around 600 properties listed there are approximately 2000 full colour photographs to be managed, 600 vector graphics and a rigorous artwork checking process for each listing.

Design Centric have build various systems into the production workflow to ensure accuracy and a timely response to submitted data. This has included an XML process for extracting formatted data from online systems, and tracking procedures to keep all elements under check.

Get your copy directly from Helpful Holidays – they have some fantastic holiday retreats!

HH cover
HH inside

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