Archive of: Marketing

  • So what is Augmented Reality all about?

    A definition of augmented reality I quite liked is ‘Augmented Reality is future technology for the now’.

  • QRC – serious marketing tool or gimmick?

    Quick Response Codes (QRC) were developed in the automotive industry to track parts. You may well have seen these in use on the back of receipts, on hoardings or on printed collateral and advertising – but what are they?

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